With todays technology I believe the ever present challenge is keeping the balance between innovation, customisation while still maintaining that personal touch – the later being which so often sets high-end hotels apart from the rest. The risk of taking technology too far is always present. That being said the increasing use of technology across the board in the luxury hotel space is a trend which is impossible to ignore – and the appetite for futuristic additions to the luxury hotel experience is palpable, particularly from the lucrative millennial set. Don’t embrace technology for technology’s sake, but to do it for the customer.