1.     RECOGNITION

2.     PERFECT BRAND AMBASSADORS DELIVERING THAT PERFECT SERVICE

3.     PERSONALIZATION

4.     TECHNOLOGY

5.     DINING DELIGHT

6.     PRIVACY AND SECURITY

7.     THE AWESOMENESS OF THE PRODUCT AND THE AMENITIES

8.     THE WOW FACTOR

9.     VALUE FOR MONEY

10.   TIMELINESS