Events as part of Destination Creating

Creating events , positioning events , building events be it Argentina , Brazil or Mexico has been and continues to be a lot of fun and blood sweat and tears. There is never any guarantee for success , we still make mistakes though we do get better and better. Then once in awhile an article like this one in comes out which confirms and reinforces that all your efforts and that of your team have not been in vain in fact quiet the contrary – you have made your mark ………..from the Wine Spectactor in Mendoza Masters of Food & Wine , to Estadao de Sao Paulo in Paladar do Brasil to this piece in the New York Times on Punta Mita Gourmet Golf they are all the “razon d’etre” of Destination events and therein lies the ideal ROI  as a Destination creator.