Some key messages from Jason M. Bowden from DIAGEO @ LuxuryLab Mexico City, May 13.

• Perception
• Glamour
• Tell a story
• Be desireable
• Make a statement – not justification
• Be about value not volume
• Be Iconic – leadership,attitude, personalization, visibility
• It is all about the experience
• Disrupt with style
• Everyone is an Ambassador
• Luxury is always on stage

A great speech that triggered a lot of thoughts – Cheers and Keep on Walking.

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