Some key messages from Jason M. Bowden from DIAGEO @ LuxuryLab Mexico City, May 13.

  • Perception
  • Glamour
  • Tell a story
  • Be desireable
  • Make a statement – not justification
  • Be about value not volume
  • Be Iconic – leadership,attitude, personalization, visibility
  • It is all about the experience
  • Disrupt with style
  • Everyone is an Ambassador
  • Luxury is always on stage

A great speech that triggered a lot of thoughts – Cheers and Keep on Walking.

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