Some key messages from Jason M. Bowden from DIAGEO @ LuxuryLab Mexico City, May 13.
- Tell a story
- Be desireable
- Make a statement – not justification
- Be about value not volume
- Be Iconic – leadership,attitude, personalization, visibility
- It is all about the experience
- Disrupt with style
- Everyone is an Ambassador
- Luxury is always on stage
A great speech that triggered a lot of thoughts – Cheers and Keep on Walking.
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